Wouldn’t you rather be writing than marketing and promoting your book?
You can if you work with a Virtual Assistant for Authors!

My name is Sarah Houldcroft and I am a Virtual Assistant working with authors and writers who are published, self-published or looking to publish in the near future.   I work with my clients to help them achieve their goals by freeing up their time so they can get on with what they do best and enjoy the most….writing.


UPDATE: I am now the MD of Goldcrest Books which is an independent publisher offering authors help to publish and promote their books. Please go to www.goldcrestbooks.com to find out more about the services we can offer you.



Look what my clients say:

Professional, empathetic and technically savvy, Sarah Houldcroft is the perfect creative partner. Efficient, friendly, insightful and very cost effective. She has made a huge difference to my career as an independent author, and is now a highly valued member of a very special team.

 Adrienne Vaughan

As an independent author, I have used a range of Sarah Houldcroft’s author services over the past year, including editing, file formatting and web-site organisation.
In all of these areas, I’ve found her to be professional, skilled, but also extremely patient and accessible. I have no hesitation in highly recommending her services.

June Kearns

As an indie author I have used Sarah Houldcroft’s services to enhance and advance my work. Ms Houldcroft has formatted my novels for kindle and paperback and has created mobi copies to send to reviewers. She has also successfully amended work which other, less professional author services, carried out for me. Ms Houldcroft schedules my tweets for me on a daily basis and has designed and printed promotional materials for me and the indie collaborative group I’m part of. She can meet deadlines and her work is reasonably priced considering the quality of the finished article.  I commend her services to you.

Lizzie Lamb

Thank you so much, Sarah.  It is such a joy working with you as you are full of ideas.

Celia Conrad

Thank you, Sarah, for building a website that reflects the individual approach I wanted to take to presenting my novels.  I’m delighted with ‘patriciayoungbooks.com’ and look forward to working with you again

Patricia Young

Sarah Houldcroft is a gem. Our book is published on a 100% profits to children’s charities basis and Sarah Houldcroft’s VA for Authors has been a huge part of helping us raise almost £10,000 so far.

At the start we were total novices, with no understanding of the complexities of publishing and marketing. Before meeting Sarah we sometimes found that we had paid for services that didn’t properly match our book, and simply didn’t do the job.

Sarah Houldcroft has changed everything. Our website is now fabulous, fun and interactive, and Sarah does wonderful things with the basic material that we provide. When we need advice about publicity, social media, and future planning Sarah is always there – promptly, and full of helpful ideas and highly professional solutions.  It is a joy to work with Sarah and we are delighted to be able to recommend VA for Authors to our fellow authors and illustrators.

Dawn Carroll

#AugustReviews ~ because every little helps :)

Having read Terry Tyler’s Bestsellers recently and loved it, how could I resist responding to her initiative. August 2016 is Write An Amazon Review Month! by Terry Tyler On Monday 25th July, book blogger Rosie Amber wrote this post encouraging readers and writers alike to post a short review on Amazon for any book they’ve read and …

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Its gone! All 20 inches of it!!

If you have been following my charity campaign to have 12 inches cut off my hair for charity you will know that I had ‘the chop’ on 10th June at The Belmont Hotel in Leicester. And what a morning it was! Bernie Sarginson of The Athena Network, Leicester and Michele Walsh aka Ms Moneymaker measured, plaited …

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Time’s Up and 12″ is coming off!

I am very pleased to announce that my hair will soon be coming off! Read on to find out all the details… Athena Network Leicester member Sarah Houldcroft from VA for Authors has almost reached her target of £1000 to have 12” of her hair cut off for three fabulous charities, Macmillan, National Autistic Society …

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London Book Fair 2016

I always love staying down in London for the Book Fair and this year was no exception. If you haven’t visited before then you really should put it into your calendar for next year – 16 to 18 March 2017 The sheer size of the Fair is quite a shock if it is your first …

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