Jun 19

What are you promoting; You or your story?

I read an article recently by Rebecca Jones about confidence and what it really means, how we can get it and the impact it can have on our business.  I also came across a number of posts online from authors who didn’t feel confident or at ease about promoting themselves online.  These fiction writers wanted to spend their time writing and enjoying the company of their characters rather than ‘having to push’ themselves on prospective buyers and readers.

This got me thinking about how you, as authors, must feel about your work and how that differs from the way readers feel about your book.

Actually, it isn’t really about you; it’s about the characters you have created, the worlds they live in and how they relate to the people around them.  It is their dreams, their aspirations and their hopes that we as readers want to know about.  This is what keeps us reading to the last page and makes those characters live on in our own imaginations long after the final chapter.  After all, it is an initial interest in those characters that makes us want to buy the book in the first place.

So with that in mind, feeling you don’t wish to push yourself into the limelight is perhaps misplaced?  Isn’t it your book that is the centre of attention here?

Writing or talking about something you are passionate about is much easier than promoting yourself.  Maybe when the spotlight is shifted onto the book itself and the pressure is off promoting You then you will begin to gain confidence in your ability to promote your work.  I think this holds true not just for authors and writers, but for businesses in general.  To quote Rebecca Jones ‘Instead of considering what you can’t do and haven’t done, start reflecting more on what you have achieved, what you can do and celebrate your successes, however small.’  This sentence sums up confidence for me, but it is surprising how often we forget how far we have come and don’t take time to give ourselves a pat on the back.  It is also surprising the effect it has on us when we do remember to praise ourselves!

So next time you are thinking about promoting your work, have confidence in yourself and let your book take all the attention it deserves.


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  1. Alison Sainsbury

    My idea of a great holiday – lots of warm sand and a pile of books to read! Just great having the time to relax and forget about everyday living for a while and enter a different world for a while! Fantastic!!!

    1. That does sound great, Alison! Pure escapism 🙂

  2. susanne collyer

    Hi Sarah, nice post and great encouragement for authors to celebrate what they have done and the entertainment value of their stories. Where would we be without a good read to whisk us away from our everyday lives.

    1. Nice to hear from you, Susanne.
      Thanks for your kind words – I agree, where would we be without a good read – one of life’s great pleasures.

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