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Nov 29

Will a Video Book Trailer Make My Book a Bestseller?

A contact of mine in the USA recently posted a blog which I thought would be of interest to you if you are thinking about producing a video book trailer.

 

Will a Video Book Trailer Make My Book a Bestseller?

 

Video Book Trailers make Bestsellers

The answer to this question for many may be, no, but I think they’re looking at the question in the wrong way. One should never produce a video book trailer for the express purpose of “IT” becoming viral and catapulting their book to the top of the NY Best Sellers list. It’s a rare phenomenon that cannot be created, it just happens. However, if you recognize the overall importance of video to your book marketing plan, then you will understand its benefits.
Although video book trailers date back to 2002, they are still a relatively new tool for Authors to use when it comes to marketing their books. The biggest concern for Authors is the cost of the video, its ROI (or return on investment) and what proven statistics are out there to convince them that this is the way to go.

Understand That You Get What You Pay For

The cost of producing a video book trailer can vary from “free”, to in the tens of thousands. It all depends on your budget and how, visually speaking, you would like the promotion of your book to be viewed. Some of the free methods are do-it-yourself editing websites such as Animoto, SlideMotion and OneTrueVideo. If you’re a bit more adventurous, you can use editing software which now comes standard on all computers (iMovie for Mac users and for Windows users, Windows Live Movie Maker). You can use both your personal photographs and video, or you can obtain royalty-free images from a variety of companies such as Microsoft Office. Please review last week’s blog post “Are you committing a crime every time you create a video book trailer?” for more information on royalty-free images and the mishaps that sometimes befall authors and video producers. If you understand that creating a video book trailer is essential to marketing your book to as many eyes as possible and you are willing to pay for a video to be professionally produced, then you can hire a Video Virtual Assistant or a Video Production Company. The costs will run from a couple hundred into thousands of dollars. The videos can be as simple, or as elaborate as your budget can afford.

What will the ROI be?

I would imagine the first question you should ask yourself would be, why would someone purchase my book or eBook? Is it because of the book cover, the rave reviews, or perhaps the enormous amount of money spent on marketing? It’s actually none of these. According to the Book Industry Study Group it’s the following:

  • Topic
  • Reputation of the Author
  • Information on the back cover and inside sleeves

So how is this helpful to you in understanding what your ROI will be? If you produce a video book trailer targeting these three points and implementing standard search engine optimization procedures, your video will drive more traffic to your website, your YouTube channel, Amazon.com, Goodreads.com and all outlets in between where you have posted your video. Marketing your book with online video is most likely cheaper and your reach broader than any other method available.

Proven Statistics on Importance of Video Book Trailers

Your overall goal for injecting video into your book marketing plan is to drive traffic to your book’s website and to the website(s) where your book is being sold.

What has been proven is that search engines love video. Distributing your video to YouTube and other video submission sites along with embedding your video on your website increases views and the chances of the viewer purchasing. According to Internet Retailer, April 2010, “a visitor who watched a product video is 85% more likely to make a purchase than if they hadn’t.”

YouTube, the number two search engine and one of the best free video hosting sites, provides its own analytics, and you will be able to monitor activity from viewership to engagement.

For a quick visual on how video can impact your marketing, please review the following infographic: Your Guide to Video SEO [Infographic]

Your Guide To Video SEO

 

Do you think your book can be a next bestseller? If so, do you have a video book trailer or do you think you need one? Let me know what you think. I’d love to hear and see your comments on this topic.

If you would like to produce a video book trailer and you need help in deciding the best direction for your project, feel free contact me for a free 20-minute consultation.

Until next time,

 

As a Video Virtual Assistant Edie Clarke helps Authors, Coaches, Speakers, Trainers and Consultants who wish to add video to their online marketing presence, but have no idea how to get started and would rather spend their time doing what they do best.  Her services range from creating book trailers and marketing videos, to editing conference and live events,  to producing webinars and turning them into multi-purposed products for sale or marketing purposes. Edie brings 20+ years of office administration experience from a variety of industries ranging from Entertainment to Real Estate and subsequently can also provide reliable support in the areas of website and blog maintenance, and administrative services to her clients.  If you are feeling overwhelmed with the concept of using video or if you are not technically inclined and you don’t have the time or need to learn new software, schedule a free 20-minute consultation with Edie. Contact her at www.virtuallyinsync.com/contact or edie@virtuallyinsync.com

 

7 comments

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  1. Patrick Wagner

    if you all looking for more video submission sites list then check http://www.web4soft.com/free-video-submission-sites-list.php for it.

  2. Edie Clarke

    You’re correct Leslie, finding hard numbers to confirm ROI are hard to come by and I think that is why some authors are reluctant to add video to their marketing plan. But the truth of the matter is it can only hurt, as you stated, if the videos are done poorly, regarding content and quality, and are too long. If you can create a video for the express purpose of enticing the viewer to buy the book, then it’s a win-win.

    Fortunately for authors, there are a number of companies like ours, that they can choose from to produce their trailers. Their goal for choosing the best producer should be based on are they comfortable with the producer,does the producer understand the overall marketing plan for the book and can they create an effective video within the author’s budget.

    At the end of the day, the author must feel confident that the product produced to represent their book, is doing so in a manner that they approve and if they saw the trailer would cause them to purchase the book as well.

  3. Leslie Taylor

    Sarah, thanks for the information, I find it very helpful. Data on the relevance/ROI of video book trailers for authors is something I am having a hard time finding real-life answers to!

    I am a multi-media designer, with a background in Marketing as well. I am starting to promote my new company Buffalo Creative Group, we specialize in Marketing and Design – esp. wanting to help budding entrepreneurs and start-up companies get their best foot forward. We have developed a few video book trailers…and I just fell in love with the concept. I do think it is a relatively new idea to be used for book promotion…but as anyone knows who likes to surf the web…video just IS the most compelling way to communicate ideas. Book Trailers in particular, have the effect of turning one OFF to want to buy a book (if poorly made) – or really getting someone excited about a book’s upcoming release. New authors need all the help they can get, and I really think well-crafted and thought-out trailers can only aid an author’s quest to get noticed!

    Cheers, Leslie T.

    A sample Video Book Trailer from my website:
    buffalocreativegroup.com/portfolios.php#book-tab

    1. Hello Leslie
      Glad you found the post helpful. Edie has raised some interesting points in her blog post and I am sure agrees with you that video is ‘the most compelling way to communicate ideas’. You are right, authors need all the help they can get, especially self-published ones. I wish you luck with your new company. I will hop over to LinkedIn and connect with you so I can keep up to date with what you are doing.

      1. Leslie

        Great Sarah, thanks for the support 🙂

  4. Thanks for commenting Kathy. It is always good to have a testimonial. From an author perspective, anything that involves them in as little effort as possible is great as they have more time to write then.

    Sarah

  5. Kathy Goughenour

    I can personally testify to the benefits of using a video book trailer to promote a book. Edie has created video book trailers for several authors I’ve referred to her. With minimal effort on the author’s part (they just had to email her some photos), Edie created dynamic, effective video book trailers.

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